Our reason for being. We are campaign planning fans. Based on your objectives, we design a plan to reach your target users at the perfect moment. From creativity to media selection, we handle everything.
We idea campaigns and carry them out so that they fulfil your aims. We can take care of everything and give a global or modular solution where you decide what role you want us to play in your campaign planning: creativity, the setting up of campaigns, the optimization or the measuring.
We aim to understand the different audiences and people and the messages and parts we need to connect with them. We then recommend the most ideal digital media, taking into account the available budget and the expected ROI. We also involve ourselves in the definition of KPI’s and the measuring of conversions.
Creativity is as, or more, important than the ideal selection of the media. Using highly sophisticated segmentation possibilities based on technology, we must be capable of designing campaigns which capture the interest, awaken the demand or inspire the consumer. The creative focus is what marks the difference, that supports the way in which we stand out from the rest, that makes us original and is how we create value for the users.
Planning execution is responsible for the success of a strategy. We must ensure that the creation of lists and the selection of target audiences, the installation of measuring pixels, advertisement and message turnover, budget distribution and media, etc., are following the plan in order to reach the objectives agreed with the client.
We constantly review results to identify areas of improvement or new opportunities. We cannot lose sight of the results we expect from the publicity and for this reason, we monitor the data performance and conversions and adjust the plan or its implementation as many times as necessary.
Our focus for your campaign is global, we take care of everything. We use different formats, media and tariffs and, in a fragmented media world, the key is being able to rely on a partner who is specialized in the planning and execution of different media and platforms.
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Using the buying technology Display & Video 360, we offer advertisers new opportunities to reach their potential customers in all screens and to personalize messages to obtain more viable campaigns that satisfy the expectations of any strategy.