Analysis and Measuring

Continuous improvement is the way to increase your income by optimizing your conversion ratios for each marketing channel.

The more we know, the more possibilities we have to improve

As experts in campaign optimization, we need to have access to relevant data to evaluate the result of digital marketing actions. Without “good” data, the KPIs are not correctly measured, we cannot understand the effectiveness of the marketing actions or understand the behaviour up to conversion, which complicates campaign optimization.

In order to make better decisions and identify lost opportunities, we offer digital analysis and marketing analysis services:

  • Review and optimization of data collection through Google Analytics. Audit of the tracking, setting up, follow-up of KPIs, events and conversions.
  • Setting up and implementation of a Google Tag Manager
  • Definition of events and conversions for Google Ads and Facebook.
  • Analysis of marketing campaign performance, retention, sales, attribution models, etc.

Our team is made up of professionals with the Google Analytics Individual Qualification as well as an accumulated experience of over 18 years assisting companies to understand the results of their digital marketing actions.